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The Inspiration

Inspired by the cultural diversity when our early associate was studying modern music in Amsterdam,
we place focus on art of people’s daily life and the connection between us and this planet.
We’re challenging the consumerism that was advocated by those luxury brands, concentrating more
on sustainable living of human being, and caring more about life of ordinary people.

Life is art

Art should be an enjoyable thing in everyone’s daily life. Therefore, we draw inspiration from art and bring the sensation of art into what we’re making.

Living sustainably

To make this planet a better place, we put our effort on more sustainable practices. Starting with our environmentally friendly products and business activities, we believe every small step could eventually make a big difference.

Best labs

We work closely with the best labs, and we ensure every employee of ours works in a safe, healthy
environment. We insist on producing high-quality products at reasonable prices, without middlemen.
It is our common vision that we should make a pleasant experience for you.

More About Us

The Inspiration

Inspired by the cultural diversity when our early associate
was studying modern music in Amsterdam,
we place focus on art of people’s daily life and the connection
between us and this planet. We’re challenging the consumerism that was advocated by those luxury brands,
concentrating more on sustainable living of human being,
and caring more about life of ordinary people.

Life is art

Art should be an enjoyable thing in everyone’s daily life.
Therefore, we draw inspiration from art and bring the
sensation of art into what we’re making.

Living sustainably

To make this planet a better place, we put our effort on more sustainable practices.
Starting with our environmentally friendly products and business activities, we believe every small step could eventually make a big difference.

Best labs

We work closely with the best labs, and we ensure every
employee of ours works in a safe, healthy environment.
We insist on producing high-quality products at reasonable prices, without middlemen.
It is our common vision that we should make a pleasant experience for you.

More About Us

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